Getting various hardware components factory-installed with PC purchases, like CD-RW drives and network cards, can save your clients on initial purchase and installation costs.
At first, it may seem counterintuitive to recommend this strategy of PC purchases to your clients, since doing so takes a service revenue opportunity away from your firm.
Aim Big
However, progressive-thinking computer consultants are always working on the next big solution provider opportunity. These consultants aren't worried about missing out on some low-margin $49 component of PC purchases. They have their eye on the $10,000 network upgrade or the $25,000 application development project.
Let the PC vendors include these bundled hardware components for peanuts. Bundled hardware components make sense for your clients' technology budgets, while it frees up your firm to concentrate on opportunities to add real, high-level value as a true computer consultant - not just a hardware technician.
Show Your Clients You Care
Forgoing this revenue also shows your clients that you're willing to do the right thing for them, even if it means losing out on some billable hours. This forward-thinking approach drives incredible amounts of client loyalty.
Most clients aren't dumb - they recognize integrity (and reward it by recommending your firm to all of their friends.) You can't beat that form of advertising.
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